I learned a new word!

From wiktionary:

cant (plural cants)

1. An argot, the jargon of a particular class or subgroup.
   He had the look of a prince, but the cant of a fishmonger.
2. A private or secret language used by a religious sect, gang, or other group.
3. Empty, hypocritical talk.
   People claim to care about the poor of Africa, but it is largely cant.

I’ve seen the word ‘cant’ (not the contraction of ‘can not’), several times in the past week or so while reading things on the internet. I understand the following sentence much better now that I’ve done of bit of research:

Gladwell’s is a prose accessible, mildly charming, with all sense of intellectual struggle or conflict neatly removed: a good read, in the cant phrase.

That’s meaning number three! Yay for learning!