SyFy? Seriously?

The SciFi channel is rebranding itself as the SyFy channel starting this summer. My first thought when I heard this: “Why, that’s both silly and pointless!” But that’s why I’m a programmer and not a super marketing genius. I just don’t have the writing chops to take something that’s fundamentally trivial and unimportant, and write about it like it’s the greatest goddamn thing to ever happen in the world.

…the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment…

Wow, imagination-based. Very impressive.

Syfy — unlike the generic entertainment category “sci-fi” – firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond…

Non-linear digital platforms? Yeah.. because that’s a thing.

Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand.

Finally, we live in an era where formerly imposed limits on imagination are eliminated. Thank you SciFi SyFy!